- Not all video content is created equal.
If you decide to pursue video marketing,
well, you'll want to focus on building high quality,
and highly targeted material.
Much like your website.
Viewers decide whether they'll keep watching your video
within the first few seconds.
So you not only need to retain
their attention throughout your video,
but you need to make sure the first moments are captivating.
Your content should speak directly to your audience
and you'll need to experiment with new approaches
and new styles until you find what resonates.
Some of the best content answers questions
your target audience is already asking.
So as you create your videos, avoid building a sales pitch,
and instead share the unique aspects
of your product or service that can't be told
with text or pictures.
What makes you unique?
What are you proud of?
What do you highlight
when you share your business offerings with others?
All great questions to be asking.
As you create your videos,
I want you to keep the following in mind.
Your videos should be short,
less than two minutes is an ideal starting point.
But for some social platforms,
30 to 45 seconds is as long as you'll want.
And when you go to create your content,
be sure to use a high quality camera,
your phone likely shoots
high enough quality video these days.
And with the immense popularity of video marketing,
you're able to find stabilizers and lighting kits.
That'll work directly with your phone.
Now, when you're creating videos
talk directly to your audience and keep it natural,
slightly informal and personal.
The values of your brand, your tone,
and your visual style should all be evident in your content.
And keep your future videos consistent.
So as not to create confusion
when users watch more and more of your material.
Now, most viewers are only going to make it
through about 70% of your video and that's even pushing it.
So the shorter your video
the better the likelihood users watch it to the end.
But be sure to include a call to action
in the middle of your content,
and again, towards the end,
and then leverage any annotations
to make that messaging interactive.
If you're strapped for ideas,
consider reaching out to an agency that specializes
in building video content.
And if you're doing it yourself
we'll consider renting quality lights and video equipment
from a company like borrowlenses.com or lensrentals.com.
As you look for ideas, ask yourself these questions,
could I create content related
to my industry that helps people learn something?
Can I educate viewers on different ways to use my product?
Using educational video content is an excellent way
to build brand authority, and generate awareness,
for whatever you're selling.
You can also ask,
what's the benefit people will get from using my product,
and how can I showcase that?
Videos that answer what if
or frequently asked questions
work well to generate interest.
For more details and best practices,
I would definitely check out the YouTube creator academy,
@creatoracademy.youtube.com.
You can't go wrong expanding your skills in video marketing.