- Video marketing is almost a must
with any digital marketing effort.
This involves producing prerecorded
or even live video content
and distributing it through platforms like YouTube,
LinkedIn, Twitter, and your website.
You may even leverage influencers to secure mentions
and product reviews in videos
that they already create within your target audience.
Video marketing can be used to show off your location,
your products, or even help customers
through their buying decision.
You might make a video to tell your brand story,
to chronicle the work you're doing,
share quick updates, discuss your industry,
showcase your product, or to educate and inspire.
Now it's easy to get caught up
in the idea of creating a viral video,
but going viral isn't a viable or necessary strategy.
Instead, focus on crafting content
that your audience will enjoy.
You can still gain tremendous value out of video marketing,
even without generating millions of views.
Now, according to data from HubSpot research,
more than half of consumers want to see videos from brands.
Not only do your consumers want video,
but it'll work to increase your conversion rates,
both on landing pages, and even in your email outreach.
These days, consumers use video as a way
to make a buying decision.
So regardless of your industry, video can play a key role
in your digital marketing strategy.