- There are many great tools to launch
successful email campaigns.
And what you decide to use will depend on
what you want to spend, the size of your business
and what you intend to do with your email marketing.
When it comes to determining what business software
is available and just how popular it is these days,
I find myself turning to g2.com as a resource
for peer to peer reviews.
Now this landscape is changing constantly,
so it's great to be able to identify the market leaders
as well as the contenders and even high-performers.
According to G2, the top ranked email marketing platforms
are MailChimp, Constant Contact and Send in Blue.
Now all three of these tools are self-proclaimed
all in one marketing platforms that extend beyond email.
They'll layer in functionality such as
customer relationship management or CRM, prebuilt templates,
a plethora of reporting and deep integrations
with everything from WordPress to Shopify.
Now I can't dictate which tool will fit your needs
but I encourage you to read through the reviews on g2.com
sign up for any free trials
and feel out which platform aligns
with your objectives and requirements.
Now if you have a very specific integration
or a non-standard use case work to find the tool
that solves that first.
Now most every email marketing tool will get the job done
so often it comes down to usability and price.
Email is still a wonderful strategy to explore
and to dive in deeper, I'd encourage you to watch the course
email and newsletter marketing foundations.
It's packed full of insights on crafting
a great email strategy.