- If your digital marketing technique
relies heavily on email campaigns,
well, you're bound to run into the issue of email fatigue.
When your users tire of your messages
their disinterest becomes evident.
You'll see unsubscribes and a decreasing open rate.
Email fatigue is a very real thing,
and it can be caused by a number of factors,
such as sending too many messages
or sending content that isn't relevant or personalized.
When automated emails were new,
consumers weren't savvy to the technique.
Now, just about everyone is wise to the reality
that most of your email drip campaigns are automated.
And this creates a hurdle you have to overcome
with your messaging.
You have to demonstrate to the receiver
that you're not wasting their time
and focus on sending them information
that is relevant to them and their needs.
Now, a simple growth technique is to invest time
in knowing more about your audience.
It's helpful to capture all of the small details
this way you can segment your list into smaller buckets
and you can create templates that allow you
to weave more relevant and personal details
into the messaging.
You'll sway your prospects
when each message feels personalized.
When you use the same generic approach on every recipient,
you increase the chances of causing email fatigue.
Find ways to tailor your messaging.
And as you create your messaging,
as always, keep it short and concise.
Now, I highly recommend checking out reallygoodemails.com
to capture inspiration for various categories of emails.
The more personalized your emails, well, the better.