- When we talk about digital marketing
we're essentially talking about promoting your business
online using a multitude of channels.
And these channels are how you make your buyer aware
of what you're selling.
Some common digital channels might include your website,
search engines, social media, online video
and even paid ads.
You see, your customer will intersect
many channels in their day to day,
and marketing is about finding the right message,
to share with the right person,
at just the right time, through the right channel.
And that sounds like a lot to get right,
but truth be told us marketers
rarely get it on the first try.
You see marketing is just as much a science as it is an art
and the digital aspect of marketing
lets us get really scientific.
We spend a lot of time making a hypothesis, testing it
and then using the data we collect to adjust course,
and failure is going to just be part of the journey.
Now it's all of this data
that makes digital marketing incredibly powerful.
Just about every action you take on the web is tracked,
collect enough data points
and you can build really powerful predictions
about people's behavior.
And because marketing is the act
of persuading someone to take action,
well then the more data we have
the more successful we'll be at that persuasion.