- Digital marketing is a fundamental part of every business
but in today's market, it's unpredictable and evolving fast.
It seems every day, there's a new tool,
a new tactic and a new trend.
So it's no surprise
that this makes it hard to know where to start,
what actually works, how to spend your time
and what you need to be doing to build the framework
of a great marketing strategy.
But together we'll fix that.
Hi, I'm Brad Batesole
and I've been advising some of the world's leading brands
on marketing strategies for over 15 years.
In this course, I'm going to cut through the noise
dispel the myths and give you a proven step-by-step approach
to developing your digital marketing
in a way that will not only grow your business
but will also adapt with the times.
This includes everything
from developing your strategy
to selecting the right marketing channels
to capturing the key skills
that you'll need all along the way.
Whether you're looking to start your own home-based business
or working for a large corporation,
you'll find the skills you need to feel confident
to embark on your digital marketing journey right here.
So let's go.