- There are so many responsibilities for
those in sales management positions.
One of the essential skills, that takes time to learn is
being able to evaluate and measure the sales performance
of individuals and the entire sales department.
It gets a lot more complicated than we would ever suspect.
We can look at our businesses in so much greater detail
than we could just a few years ago.
Account tracking systems and CRM's have enabled us to
messure so many variables and aspects of our business
and report on it using visually appealing dashboards.
From analyzing leads and opportunities, to calculating
forecast and reviewing personal objectives.
We can have a complex list of performance tools for our use.
However, we can never loose focus on our primary
responsibility of solving the needs of our customers,
with a product or service.
That responsibility links directly with the two most
important performance metrics and that sales close
and total revenue achieved.
Performance measurement and reporting is closely tied
to our decision making, as we look for
opportunities to continually improve.
The time you invest in this will pay you back
in so many positive ways.
I want to thank you for taking this course
and I wish you and your sales teams nothing but success.