- The role of a sales manager involves
many important responsibilities that require some time
to develop real expertise.
I'm referring to everything from
hiring the best individuals possible and training them
to being a motivating and empowering leader
of a diverse group of sales professionals.
One of the other critically essential skills
is being able to evaluate and measure performance
of individuals and the entire sales team.
My name is Dean Karrel, and I've spent my entire career
in sales and, as a manager, I learned quickly
that performance measurement and reporting is a lot more
than just reviewing spreadsheets.
I've experienced first hand the effort
and diligence required to ensure
that salespeople are reviewed fairly and professionally,
yet also challenged.
I'm also aware of the balance required
to then ensure that goals and objectives
of the company are achieved.
In this course, we'll cover many performance related topics,
ranging from our responsibility to coach and train,
along with handling the appraisal process.
We'll review not just revenue and expense tracking,
but also how customer relationship management software
has enabled us to dig deeper
with our key performance indicators.
It's a challenging responsibility,
and one that does take time to learn,
however, it's a great feeling when your efforts
enable salespeople to improve their ability,
grow sales, and maximize their career opportunities.
I want to thank you for taking this course,
so let's get started.