Dino:Between the time when a disaster strikes
and when a formal organization can drop
can sometimes be a few days,
and in some instances, a few weeks.
FEMA approached us for design consulting help
to their cause.
Liesje:We've identified key ways that FEMA
can work with communities ahead of time
to really prepare for a response.
Dino:This was the first time that a
government agency, such as FEMA,
approached a design agency, such as Frog,
to help tackle this problem.
Robert:We as a design firm,
found that some very simple tools,
like a printed play book,
can have a really long life within organizations.
Liesje:Part of the role in producing this book
was to talk about what it's like for FEMA
in a way that allowed someone who's never
worked with a design firm to get a sense
of what we do and how we approach the problem.
Dino:Frog is a global product strategy
and design firm.
We're solving strategic problems for businesses.
And technical design that can mean website,
physical product, and actual service
to an experience.
Robert:Companies tend to come to us
for unique perspective.
What are the insights that we can bring to them?
Not just from their industry,
but from a global understanding of
changes in consumer behavior,
changes in way information is shared,
and way goods and services move around the world.
Liesje:We bring a lot of different people
with different mindsets into 1 room
and get them to start to think about
creative solutions to a problem.
Dino:At the end of the day it makes for better work.
Like if everybody's opinion counts
and everybody's opinion can bring
something new to the table.