- We were invited into a round table discussion
with FEMA's Field Innovation team
to discuss the events of Sandy.
This was the first time that a government agency
such as FEMA approached a design agency such as Frog.
- We've identified key ways that FEMA can work
with communities ahead of time
to really prepare for a response.
We bring a lot of different people with different mindsets
into one room and get them to start to think about
creative solutions to a problem.
- In this case you take people from the federal government,
from FEMA, to sort of bring them together
in an environment in which they feel comfortable
as part of a creative process to shift the dynamics
for how FEMA works.
- Often creating some kind of artifacts like a book
is a great way to make sure that an idea has legs.
- With the design of the book,
we wanted it to be approachable and minimal
and something that can be taken seriously.
The more clarity that we could bring
to the disaster recovery experience,
the better a job we would do.