- [Instructor] You've just heard our blinks
to "Reinventing the Product"
by Eric Shaffer and David Sovie.
Thank you for listening.
The primary takeaway from these blinks
is that we're currently experiencing
the beginnings of the outcome economy,
which is where many of the biggest companies
in the world are doing business.
They're creating products that act more like services
and are being sold based on the experiences they provide.
These products or services are all digitally connected,
smart products that exist as part of a platform.
They provide entertainment, information,
transportation, shopping experiences,
and the services of AI assistance software
that can make life a little easier.
Any business can pivot, change their business operations,
and begin to manufacture a smart connected products today.
As a final bit of actionable advice,
think of your product in terms
of intelligence and experience quotients.
How intelligent is your smart connected product?
Is it utilizing the last AI capabilities?
How much data is it sending back for analysis?
Chances are your smart product could be smarter,
which means having a higher intelligence quotient,
something that will probably make it
a better product all around.
Otherwise, think about how your product
can provide a higher experience quotient.
In other words, a better experience for the customer.
If you can make this happen,
you'll be making a better product.
(bright music)
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