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- Eric Schaeffer and David Sovie,
"Reinventing the Product:
How to Transform Your Business
and Create Value in the Digital Age".
Some businesses still have a 20th century way
of doing things.
They want to sell the same kind of products
people were buying 50 years ago
and operate just like they did two generations ago.
Unfortunately, for them,
the days of traditional product making are no more.
For some 200 years, making and selling a product
was a straightforward process
of sourcing raw materials,
taking care of labor and manufacturing,
and then, selling your product.
Today, the point of sale is just the beginning
of an ongoing transaction between businesses
and their customers.
As authors Eric Schaeffer and David Sovie see it,
businesses today need to offer not just any product,
but products X.0,
digitally connected smart products
that deliver valuable customer experiences.
Over the course of these blinks,
you'll learn more about what that means
and why it's important.