- [Instructor] Many of the machine learning technologies
we looked at in this course are applicable
to both B2C and B2B marketing.
You just have to use some strategic thinking,
your creativity, and your data
to see how they can improve your marketing programs.
Account-based marketing programs offer
an especially interesting set of use cases on how to use ML.
What we're going to look at in this video is
how to use Microsoft Azure's Notebook services
to build stronger collaboration
between marketing teams and sales teams.
Let me demonstrate what a Notebook is and why it can help.
So I'm in the Notebook service,
and you can easily sign up for your own account.
I've already logged in here.
And one of the things I can do is to create a new Library
for a set of Notebooks.
So I'll click on Libraries.
I'll click on New Library.
And let's go ahead and give this a name.
Machine Learning For Marketing Notebook.
And then we can give this a unique ID for sharing it out.
And I'm gonna go ahead and use that same name there.
And let's click on Create.
And now what I can do is I can actually create
a brand new Notebook.
So I click on New.
And I have one in your Exercise Files,
so let's bring this in from our computer.
Click on Choose files.
From the Desktop and Exercise Files,
there's 05-02-ABM.
Lets open that up.
And then upload it.
And now let's go ahead and click on it
once it's been uploaded now.
So what you're seeing here is a Jupyter Notebook.
It's a unique combination of both text and data and visuals.
This is an example that shows the inner workings
of a predictive model.
Some of what can make machine learning tools accessible
is how they can abstract you from the nuts and the bolts.
A Notebook, on the other hand,
let's you see each step of the process.
This way you can work with your teams
in a collaborative setting.
Sure, everyone on your team may not understand the code,
but they can certainly understand the comments
and the visuals.
And it removes the feeling
of all of this machine learning being in a black box.
It exposes some of the inner workings,
and in the right setting that can be really helpful
in driving the right types of conversations
about how to improve account-based marketing programs.
So in this video we looked at the Azure Notebook services,
we created a Library,
and we took a look at a predictive model.
Now, imagine the types of conversations
and the types of machine learning approaches
that will help your ABM program soar.