- [Instructor] Facial recognition is starting
to become ubiquitous.
If we have the ability to unlock devices with our faces,
why not unlock some interesting marketing concepts
with facial recognition as well?
So let's see how we can go about setting up
our own facial recognition engine
powered by Machine Learning.
So I'm in the Azure portal,
and if I go to create a resource,
and then I scroll down to AI and Machine Learning,
from here, I can click on face in the featured settings.
And that gives us the ability to really create
our own facial recognition system
right here in Azure, and in the Cloud.
So let's give it a name.
I'm just gonna call it
Machine Learning for marketing dash zero, zero, zero, one,
and then some of these other settings
will be set by default, the pricing tier.
It's good to know that there is this free pricing tier,
which is the F0, and then it needs to either use
an existing resource group, or create a new one.
And for this case, I'm just gonna have it
spin up a new resource group.
I'll call it Machine Learning for marketing,
facial recognition.
And let's spin that through the dashboard,
so we can see how that's spinning up and click create.
And now that that's completed,
we can go to that resource,
and we can see that we have a number
of different pieces of information here that we can use.
In this example here, we have the key.
So these keys can unlock the API
to allow for you to integrate
with your marketing applications.
Now, just to show you a demo of what this provides,
I have a few photos of two of my three kids here.
I'll click on the first one here,
and I didn't include these in the exercise files,
feel free to take your own photographs and try them out
and see how this works here.
But I'll click on this first one,
and so this got her age correct.
She's now a little bit older than that,
but when this photograph was taken, that was her age.
Let's try one more.
Sometimes it gets it really right,
and other times it's a little bit off.
And it got it right there as well.
So this particular service provides different functionality.
It can help you identify emotion,
like laughter or tears, and it can help you
identify demographic information.
That way, you can customize your content
based on the users' identity and your segmentation strategy.
So in this video, we looked at how to spin up
a cognitive service API for facial recognition.
We looked at a real-world application
and we reviewed the functionality
the service can provide.