- Facial recognition for marketing
seems like something better fit for a science fiction story,
however, the technology has become extremely accessible
and it gets smarter each day.
For the sake of this course,
I'll hand wave the privacy ramifications,
but I will acknowledge that they are immense,
they are ever-changing, and they're important
to stay compliant with.
Facial recognition and cognitive emotional recognition
is the ability for an application to pinpoint
the identity of a user through unique features
and the unique features of their face.
There are certainly applications
that none of us have yet to even think about
when it comes to how our marketing
can leverage facial recognition
to deepen our engagement with customers.
For example, Expedia and Hawaii Tourism
partnered together to create a campaign
called Discover Your Aloha.
A user can opt into a website experience
and view different activities at the destination.
The program in turn identifies the visual stimuli
that generate the most positive reaction
and offers custom content and promotions
geared to those areas.
It's a great example of how facial recognition
opens the door to a new level of connective content.
Imagine how you might use such technology
in your own campaigns to provide a surprising experience
that drives word of mouth for your brand.