- [Instructor] Imagine all of the customers
that might be posting about your brand today.
Some estimates show that there over four million posts
on social media every minute.
So you can imagine customer insights can easily get lost.
The good news though, this is an area machine learning
excels at, surfacing certain information
when there's lots of general information
is a perfect use case.
Let's take a look at a demo using Text Analytics.
This is a part of the Cognitive Services
from Microsoft Azure.
So we're on the page for Text Analytics,
and if I scroll down, you can see that there is a demo there
where they have a certain phrase that they are
showing us how to analyze.
And so I have a file in our exercise files.
So if we navigate there to your exercise files
which I have on the desktop,
we can open up 04-02-Text-Analytics.
This is just a sample blog post,
just to give us some text to work with,
and I'm gonna go ahead and select all of that,
I'm going to copy, and I'm going to paste that
back in this window to show this demo for the Text Analytics
and click Analyze.
And so you can see that one of the things that it does
is it confirms the language this was written in.
It then distills key phrases from the submittal.
It looks at the overall sentiment
in terms of positive or negative.
And then it has a number of linked entities
and a preview of those too.
So how do you go about creating your own service?
Let's take a look at that too.
I have a tab open with the Microsoft Azure portal,
and if I click on Create Resource
and go down to AI and Machine Learning,
and then if we scroll down,
there's an option for Text Analytics.
So let's click on that.
It'll spin up a new service.
We have to give it some information
to configure the service first.
So let's give it a name.
I'm going to call it Machine Learning for Marketing,
dash 0001.
The subscription service might look different for yours.
It really just depends on how you have Azure configured.
You can choose whatever location makes the most sense
for where you're located
and then if you drop down pricing tier,
I'm going to choose this F0, which is the free tier.
And then it needs a resource group.
You might already have a resource group you want to use
or you might want to spin up a new one.
I'm just going to create a new one
and call it Machine Learning for Marketing Resources 0001,
and I do want that to pin to the dashboard
so I can see that spinning up and I will click on Create.
And so now that it completed spinning up,
I can click on this Cognitive Services module
and you can see that it gives us some information
in terms of being ready to integrate
with our marketing programs.
So in this video, we took a look at the Cognitive Services
for Text Analytics.
We demonstrated how this works with some test data
and we spun up your own service ready for integration.
Text integration combines machine learning and data mining
and offers a highly-useful tool to find critical insights
that can easily go without ever being seen.