- My name is Turi McKinley.
For the past decade, I've been at frog, a global design
and strategy firm, where we transform businesses
by creating systems of brand, product, and service
that advance the human experience.
This course will share with you tools
and approaches that we've used
throughout our 45-year-history,
to launch experiences that make meaningful
connections with people.
We've addressed these challenges from a core mindset
around problem solving, often called design thinking,
which businesses around the world are recognizing is
particularly good at opening new markets
and creating competitive advantage.
In this course, you will learn strategies
for bringing this powerful form of ideation
and problem-solving into your organization or team.
This course will define design thinking
and the mindset behind it, and it will cover
the leadership strategies to build that mindset
and specific tools like journey mapping,
concepting, and prototyping, which you can apply
every day to make this a sustainable success.
If you've read about design thinking,
or heard about it at work or over drinks,
and wondered what makes it unique,
then this course is for you,
whether you're working for a large company,
a tiny startup, or are solving for the needs
of your local community.
Plus, we've added an interactive feature to the course
to enable you to collaborate with others
and to help make design thinking come to life
within your everyday work.
Let's do it!