- The 5E's experience model is a great tool
for organizing what happens in an experience
into five distinct categories,
entice, enter, engage, exit and extend.
In this challenge you'll use the 5E's
to document an experience,
and try to identify possible design opportunities.
To do this, you'll need to put yourself in an
experience that you're unfamiliar with.
I suggest trying a new restaurant.
Now the type of restaurant doesn't matter,
it could be anything from a food truck
to a five star French bistro.
Starting with a new experience
will force you to behave and interact naturally,
rather than reacting to any sort of familiarity
you have with a routine of something
you've done before.
Your first objective is to record your observations
of what it's like for you to eat at a new restaurant.
Remember the five categories.
As you choose a place to go, arrive, go inside,
get and eat your food, and leave,
try to record as much information
throughout the process as possible.
If you rely on your memory
you might forget something important.
Next, you will take your observations
and organize them into the 5E's experience model.
Use the positive side to note things
that you thought were successful
and the negative side for anything
that might have been better.
We've provided a template for you
to use in the exercise files folder.
Don't be afraid to revisit the 5E's video
to remind yourself of each step.
The next step is to begin to analyze
what you've written in each column.
Look through each stage and begin to consider
what was successful and what wasn't.
Was there something missing that might
have made for a smoother or better experience?
Did the restaurant succeed particularly well
in one stage or another?
Doing this will begin to give you a sense of the
strengths and weaknesses of the overall experience.
Finally, consider the weaknesses that you found,
and ask yourself if design in any way
might help to improve them.
It's important to stay focused on problems
where design can make a difference.
You could find other opportunities in your
experience that are maybe outside your expertise,
and it's possible that sometimes you might fail
to discover any areas where design
can make an impact and that's fine,
that's why we go through this process.
This challenge should take about 20 minutes to complete.
When you're done be sure to check out my solution video
where I'll show you my 5E's model,
and share any opportunities I found for a better experience.
Good luck.