- Our challenge was to fill out a KWHL table
based on the objective to create a multimedia campaign that
would encourage more voters to vote, under the age of 30.
How did you do?
I'll show you my solution and you can compare yours.
You can download the visual for
my chart in the Exercise Files here.
We started with the K column, what we already know
filled out for you, if you added more to it, great.
Now let's take a closer look at
the next column, W, or, what we don't know.
First, I'd like to know more about
the demographic information.
Who are these young voters?
How many males versus females,
their collective nationalities,
income levels and beliefs, education and more.
This is all very important information
to help build up the idea of who our audience is.
Let's keep going.
I'd also like to know what media channels
might work best to reach this audience.
This will help to have a more directed approach
when it comes time to brainstorm solutions.
I know I've heard a bit about some state laws
that make it difficult for some voters to register and vote,
so I'd like to look more into this
and see how much of that is true.
I'd also like to know how much this demographic
is educated and interested in politics.
This could help to shape the content
of my message and campaign.
Similarly, what motivates people
in this demographic to vote?
And what are the challenges that voters face?
Is location and registration process sorting out truth from
fiction in campaign ads all contributing to a loss of vote?
Does overall education levels have
an impact on people voting?
Does family upbringing have an
influence on someone's desire to vote?
Furthermore, is it too late to convince someone
at age 20 that they should start voting then?
Maybe we should start sooner.
Okay, I think that's a pretty exhaustive list,
but I can always come back to it if I think of more things.
Now let's look at H, or,
how we'll find this information out.
First, a questionnaire might be a great tool to use
to understand more of our demographic.
We could also ask some basic questions
about motivations towards voting.
I also think I have enough questions
to hit the books and do some secondary research.
I can look for more information on voting laws,
and other restrictions and challenges voters face.
Last, I think interviews would be a good way to gain more
insight into the interest and education in politics,
motivations, and problems voters face.
It might also help me to discover some things
that I haven't yet thought of.
Okay, last, let's look at L, or, what we hope to learn.
From the questionnaire I hope to learn more about
my target audience, and have a better sense of what types
of media and kinds of messages will best get them.
Secondary research should help me understand
more about the voting process and the laws surrounding it.
It might also lead me to campaigns, or efforts that have
successfully increased voting in the past.
Interviews will be useful to learn more about
why this demographic is lagging behind,
and this will ultimately help in crafting
a stronger message in the final campaign.
I hope my solution helped to emphasize some
of the directions research might take you with this project.
Your solutions may have some different
elements in them and that's okay.
No two KWHL tables should look exactly alike.