- For this challenge we're going to create a KWHL table.
Remember a KWHL table helps us to organize
our thoughts in the beginning stages of a project.
It also helps us to determine an appropriate plan
for what we need to research and how we'll do it.
We're going to use the following problem
to help work through this challenge.
Voter turnout, every US citizen has the right
to vote when they turn 18 years old.
However, not all people exercise this right,
especially those under the age of 30.
Our task is to create some sort of multimedia campaign
that will help encourage this demographic to vote.
Now this is quite a broad problem,
and there's a whole lot we should find
out before we begin designing,
so we'll use the KWHL table to help us see what we do know,
and we'll also use it to help determine
what we need to find out, and how we'll do it.
You can find the KWHL table we'll be using
for this challenge in the exercise files folder here.
The first step in the KWHL table is to list out
everything you know about the problem.
We've already begun this section for you
in our exercise file by adding in some
general information to the K column,
though feel free to add more if you'd like.
In the next column, you'll need
to identify what you don't know,
or what you believe you'll need to know
in order to solve the problem.
Imagine everything else that you'll need to know
in order to develop a thoughtful solution,
and this can take some practice.
Think about everything from behaviors,
to beliefs, to demographics, and more.
Try to be as exhaustive as you can,
though you may need to revisit this list as you move on.
Write or type these points into the W column in your chart.
The next column of the chart is identifying which research
tools you'll use in order to learn this information.
Don't hesitate to refer back to chapter three
if you're having trouble remembering
all the tools we've covered.
Think about whether the information
you're seeking is qualitative or quantitative.
Would you need to interact
with a target group in order to learn it,
or could it be published already?
Are your questions better suited for a survey,
or an interview, or maybe both?
This kind of thinking should help illuminate
which tool is best for the job,
so match up each point listed in the W column
with a specific tool in the H column across from it.
In the last column L we'll add in what we hope to learn
from finding each point of information we're looking for.
For instance, you want to know more
about what motivates this group to vote,
so you decide to use an interview to learn this.
What you hope to learn is a better understanding
of how you could build on existing motivations
to appeal to a wider audience.
Now that feels like a worthwhile investment of your time,
and that's the beauty of the L column.
It helps you to double check your questions,
and make sure they're important enough to ask.
This challenge should take about 30 minutes to complete.
When you're done make sure to check out my
solution video where I'll share my KWHL chart with you.
Good luck.