- What is brainstorming?
Most of us know it as a variation of the creative process,
wherein a group of people come together
to solve a particular problem
and while the practice of group ideation isn't new,
it wasn't communicated as a formal creative process
until ad legend Alex Osborn
detailed the practice in his 1948 book,
"Your Creative Power".
In it, Osborn outlines a multi-person ideation process,
he called think-up,
which had four fundamental principles.
One, focus on quantity,
two, don't criticize,
three, encourage deviant thinking,
and four, build on one another's ideas.
Osborn went on to call this process brainstorming.
In this course,
we're going to build on Osborn's fundamental principles
to bring his original concept
into our modern day creative environments.
We'll look at the purpose of brainstorming,
how to set up and run effective brainstorms,
and some techniques to use during your idea sessions.
So, let's get started.