- Congratulations on having mastered
the fundamentals of innovation.
You have looked at the core logic of innovation.
You are armed with an understanding of the processes
which help organizations innovate,
and you know many of the concrete ways
in which the organization can discover new,
often radical ideas.
So what's next?
We suggest three steps.
- Step one, building on ideas in chapter two,
assess your organization's ability to innovate.
Do you have a culture of collaboration,
not just within the company,
but also with external partners
and even unknown individuals?
Do you believe in relentless experimentation?
Do you apply the tenets of design thinking
and zero distance to everything that the organization does?
- Step two, building on ideas in chapter three,
launch innovation projects
to discover how you might change the rules of the game
by re-imagining the target customer,
by redefining customer value,
and by re-engineering the value chain.
As everything goes digital,
keep asking yourself how you can use new technologies
to create more value for customers,
to expand your reach, and become more efficient.
- Finally, step three, make innovation a lifelong journey.
Google, Amazon, Microsoft, Facebook and GE
are some of the most innovative companies on earth.
You may find it useful to keep track of what they are up to.
We particularly like "How Google Works,"
a book, co-authored by Eric Schmidt, the chairman of Google.
- Our all-time favorite on innovation
is Peter Drucker's "Innovation and Entrepreneurship."
It's a gift that keeps on giving.
You've come so far.
Don't stop. Keep going.