- Innovation is the mantra of this era.
If you have just created a one or two person company,
you know that without innovation,
you have no hope of getting anywhere.
- Or if you are running a larger organization,
you wake up every day deathly scared of the wolves
somewhere in a garage, planning to snatch away
your breakfast, lunch, and dinner.
- Hi, I'm Anil Gupta,
The Michael Dingman Chair in Strategy, Globalization,
and Entrepreneurship at the Smith School of Business,
the University of Maryland at College Park.
- Hi, I am Haiyan Wang,
Managing Partner at China India Institute,
a research and a consulting organization
based in Washington, DC.
Over the last 20 years,
we've written extensively on strategy and innovation,
and worked with dozens of companies.
- We find it mind boggling that far too many managers
behave as if merely uttering innovation
several times each day will make them
and their organizations more innovative,
as if there is a God of innovation
who will somehow listen to them and answer their prayers.
- Many people also just assume that whether or not
you are innovative is a matter of random luck.
So how can you learn to become more innovative?
- In this course, our goal is to help you
become smarter at innovation systematically.
We do this by laying out the core logic of innovation,
discussing how you can nurture the process,
and how you can uncover the multiple pathways to innovation.
- We also shared dozens of examples
from companies small and large, young and old,
profit-oriented as well as nonprofit.
These examples make the concepts come alive
and make it easier for you to think about
how you could apply them in your own organization.
- So if you are ready, come join us on this journey.