- Through this course, I hope you feel better prepared
to seize the opportunities while staving off some
of the threats associated with digital transformation.
We covered quite a bit.
We talked about the relevant definitions of digital
including the differences between digitization,
digitalization, and digital transformation.
We defined the stages of digital maturity
so that you can identify where you stand today
and chart the course to greater levels of maturity.
We also identified new competitors that you need
to be aware of beyond the traditional competitive set.
Lastly we talked about how to develop strategic plans
and rethink user experience in such an environment,
given both the pace of change and fickle customers.
I've probably left you with the impression
that the pace of change today means
that many things must be modified.
That's true, but the key is to chart a path
to make the changes that I've noted step by step.
This process may be evolutionary rather than revolutionary.
The important thing is to chart your course, gauge progress
or lack thereof, and course correct as you learn.
If you'd like to read more about digital transformation,
I'm a fan of the book, Leading Digital,
Turning Technology into Business Transformation
by George Westerman, Andrew McAfee, and Didier Bonnet.
It's also important to follow digital leaders.
Some of the ones who I follow on Twitter, for instance,
are Adam Brotman of Starbucks, Bull Ruh of GE,
Vince Campisi of United Technologies,
and Clay Johnson of Walmart.
Of course, it's also important to follow the leaders
of companies like Amazon, Google, Facebook,
and Microsoft, among others,
to understand what digital leaders are doing
and emulate some of what you find.
Lastly, track the venture capital community
to understand which digital technologies are gaining ground
and may be appropriate for you to adopt early.
The journey ahead is not going to be easy,
but it will be exciting and fulfilling,
and it could lead your company to new heights.
I wish you the best of luck.