- [Instructor] The four venture design principles
that we've covered provide a flexible framework
to help guide and optimize design
within the dynamic context of entrepreneurship.
Grant and defend autonomy shapes our venture's independence,
so it deals primarily with external relationships
and governance, and provides us the authority
to act in the best interest of the venture.
Drive continuous engagement
shapes our venture's collaboration,
so concerns our internal and extended team,
including partners and stakeholders.
It helps ensure the maximum coordination
with the minimum overhead, and ultimately creates
the environment for a founder's mindset.
Prioritize progress over process shapes our working style,
and enables proactive decision-making
for fast, efficient work.
If you want to remember one thing here,
remember that you should feel free to hack the process.
For instance, flex your bias for action,
and start by building a prototype,
then take it into research,
rather than the other way around.
Finally, design the impact, not the product,
is the broadest principle, and crucially,
it shapes our definition of success,
and focuses our efforts to achieve it.
New ventures that put design at the center of their culture
and business are outperforming their competition.
I hope that you'll find these principles and this course
to be valuable for how your venture operates
internally, inter-operates with others,
and conscientiously accelerates and prioritizes its efforts.
To continue learning about venture design,
or to get underway, explore the worksheets and activities
I put in the exercise files.
These are free to all members.
I've also included a reading list,
including books and articles that I referenced
from Rita McGrath, Steve Blank,
Charles O'Reilly III, and others.
Finally, be sure to check out other relevant courses
in the design thinking series from Frog, including:
Prototyping with Randall Elliott,
and Lead Change in Your Organization, by Terry McKinley.
I hope you've enjoyed this course.
If so, please share it with your networks,
and I hope to see you in the course community.
You can track our continued work and latest developments
by visiting frogdesign.com,
following @frogdesign and @imboden, that's me,
on Twitter, and using hashtags
#frogventures and #venturedesign.
Thanks again.