- [Instructor] As we work, it's helpful to find ways
to jump to the conclusion, even when this may be premature.
Though your premature conclusion may simply tell you
to continue down a more rigorous path,
often it enables you to preview upcoming battles,
and gives you a chance to contemplate
which are actually important to win.
Here are a few simple approaches to hack the process.
Rather than starting with research,
then using the findings to build a prototype,
start with a prototype, and use this as a provocation
in a research sprint.
Your first prototype will have to be based
on intuition and experience,
and the research results may indicate
that you need to reset your expectations.
But hey, best to learn this as soon as possible.
The prototype should be simple and focused enough
to be something that you can build in about a day.
Write the one-page press release for the launch
of your new venture, product, or service.
You'll find that in doing so,
you preview a lot of the work that lies ahead.
Not just the product development,
but the positioning, naming, target audience,
even pricing and distribution channels.
Give the sales pitch.
Like the press release, this is a great framework
for roughing out and testing initial thoughts
on what you're building.
But a sales pitch is less about informing or celebrating,
and all about closing a deal.
This structure will place an emphasis
on your target customer, value proposition,
differentiation, distribution, and messaging.
Or finally, storyboard the crowdfunding video.
There's a fairly typical format for the flow
of these videos, and it touches on the founders,
their motivations, the problem they're solving,
the solution they're proposing,
the differentiation and benefits of that solution,
the current status of the development of it,
and, most importantly, a well-framed ask for assistance.
Hopefully this will help you speed up your design approach,
and have a greater impact on the business.