- Hello, I'm Chris Nodder.
Welcome to this course on applying design thinking.
Design thinking is a way to get your team
thinking creatively about your products and services
from your customer's perspective.
By following a set of techniques aimed at helping the team
understand user issues, find creative solutions
to the biggest issues,
and build and test a prototype
for how those solutions would look in your app
or on your site,
you can plan for how you'll get the best bits
of your new design implemented quickly.
A design thinking exercise brings the whole team together
for an intensive planning process.
It can save tons of time that you'd be spending later on
in meetings, trying to describe things to each other.
And it gives everyone on the team
a great understanding of what you're building and why.
We're going to step through the process
of identifying an unmet customer need
that you can build a product around.
Then, using input from your potential customers,
we'll show you how you can create and test
an early prototype of that product
so that you can get feedback before you commit serious time
and money to the development process.
We'll wrap up with a look at the high-level planning
that you can perform as a result of following
this design thinking approach
so you're set up to develop and deliver a product
that your customers will love.
Those final steps,
the prototype validation and implementation planning
are often missing from other descriptions
of design thinking.
As someone who actually helps development teams
through the whole process from concept to delivery,
my main aim is to leave you with an actionable plan,
not just some pretty design sketches.
So if you want a highly practical guide
to applying design thinking in your own work,
this is the course for you.
Let's get started.