- As you put together your engagement plan as a digital
leader, there are a couple questions that you should
keep in mind and be able to answer.
The first one is how will engagement change, develop,
and deepen the relationship with the people you are
trying to influence?
How will they be seeing that relationship changing?
What are the ways that they want to engage with you?
And how will that engagement move the relationship forward?
How will you transform that relationship
because of that engagement?
Another way to think about this, and the second question
to answer, is how will you actually
maintain that relationship over time?
This is not something that you do just once and you're done.
This is something, again, it's a relationship
that you're going to develop and sustain
over a period of time throughout the leadership period
that you are going to be there with that organization.
So really think about where and how you are engaged
because this is something that you have to be able
to sustain and be able to develop and nurture
with those followers.
And then the third one is
how will you scale that engagement?
As you can imagine over time more and more people
see you getting engaged with other people,
and they will want to engage too.
Having that plan in place,
knowing what kind of relationships you want to develop,
and how you want to sustain it will also beg the question
how will you scale it?
Will you have a team of people where you use tools
to be able to find the right types of engagement
that can leverage your time most importantly.
Remember the biggest challenge that you as a leader
period have is time and attention.
So how will you very preciously manage that time
and attention to be able to leverage the type
of engagement you want to have
to transform these relationships?
Again if you can figure out the type of relationships
you want to create that can really make that engagement
count, make sure that you can manage it over time
and then scale it.
These are three key questions that you're going to have
to be able to answer in order to create
your engagement strategy.