- To get started listening at scale,
there are three questions you need to answer.
The first one is what information do you need to have
to be able to accomplish your goals?
This could be information that you need, in particular,
to make decisions
that are crucial to your success as a leader.
Being able to listen at scale
through all of these digital channels
will give you so much information.
But being focused on those goals
and the information you need to accomplish those goals
is going to be the centerpiece
of your ability to listen at scale.
Because remember, you can't listen to everything.
So what will you listen to and focus on?
It has to be guided by your goals.
The second question to answer
is who are the people and the sources
and the places that you will listen to
in order to get that information?
This is going to be a bit of a trial and error
to figure out if something is going to
provide you with that information.
You may be listening to it awhile,
and you find it to be a fantastic source,
but you may also find that it's really not that helpful,
or its value has diminished over time.
Being able to identify where are these sources,
these people are going to be,
and identifying which ones you will keep listening to
is a key part, again, of listening at scale.
And the third question to answer
is what tools and technologies,
what practices will you use,
in order to help you listen at scale
effectively and efficiently?
This is a digital space,
and simply listening to lots of different feeds
is not going to get you to the place where you need to be.
So to be efficient, what are the tools like Hootsuite,
what are the dashboards you will use,
and what are the structures in your day
that you will implement in order to make sure
you are listening on a regular basis
and listening at scale.
Answering these three questions will help you become
that digital leader that keeps listening
at the foundation of everything you do
in your leadership practice.